The tornado abruptly stopped and the shop that originally sat in Oz dropped to the ground with an almighty crash.
As Dannii opened her front door, she suddenly realised she wasn't in Oz anymore. Instead, laying in front of her was the strangest of lands leaving her confused and disorientated.
"Where on earth are we Toto?" she asked to her horrible little companion. Toto merely looked at her with a stupid look on his ugly little face.
Dannii suddenly heard a squeaky voice proclaim, "My oh my, your house has touched down in the land of Roth!"
Of course, that's just the start of our story; the shop had landed and Dannii made the decision there and then to bring stylish vintage, bespoke and quirky fashion to the formerly industrial heartland that is Rotherham, South Yorkshire.
This website is an attempt to bring the unique feel of Yella Brick Road to the wider world. With brands ranging from Red or Dead to Iron Fist, along with unique items of kitsch jewellery you won't easily find outside Camden or the Corn Exchange, looking through the website is an experience in itself.
As Dannii opened her front door, she suddenly realised she wasn't in Oz anymore. Instead, laying in front of her was the strangest of lands leaving her confused and disorientated.
"Where on earth are we Toto?" she asked to her horrible little companion. Toto merely looked at her with a stupid look on his ugly little face.
Dannii suddenly heard a squeaky voice proclaim, "My oh my, your house has touched down in the land of Roth!"
Of course, that's just the start of our story; the shop had landed and Dannii made the decision there and then to bring stylish vintage, bespoke and quirky fashion to the formerly industrial heartland that is Rotherham, South Yorkshire.
This website is an attempt to bring the unique feel of Yella Brick Road to the wider world. With brands ranging from Red or Dead to Iron Fist, along with unique items of kitsch jewellery you won't easily find outside Camden or the Corn Exchange, looking through the website is an experience in itself.
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